IMG Sports Technology Group

Sell your merchandise online

Build a Shop, engage fans of your sport and populate your brand with our e-commerce website solution

Proven industry leader in eCommerce solutions

IMG Sports Technology Group is the leading provider of eCommerce solutions to national sporting organisations and professional sports clubs.

ShopDesq is a secure cloud-based shopping solution designed with the powerful capability of full integration with your member or event registrant database. Currently powering the official stores for the AFL and NRL clubs, A-League teams, national sporting organisations such as Cycling Australia and Swimming Australia, and a multitude of grass-roots sporting Clubs, ShopDesq offers more than simply an online shopping portal.

Our experience and reputation across Australia’s sporting landscape has seen us working with elite and grassroots clubs nationwide to develop effective merchandising and marketing programs that help our partners reap the full value of their brand. These programs are supported with extensive A/B testing, access to the latest web analytics, integrated e-mail marketing campaigns, search engine optimisation, social media marketing and the full resources of an in-house creative team. Our continual efforts to drive store performance have consistently delivered year-over-year sales growth for our partners that far exceed industry benchmarks.

  • Extensive customisation options to suit elite organisations and grass-roots clubs alike with no added costs
  • Web based back end administration system gives you full reporting capabilities and control
  • Capture permanent data on all transactions for future marketing – even if purchased via the Facebook module
  • Integrated with all other STG modules for a 360 degree customer view
  • Create professional HTML e-mails and newsletters with your own customised 'look and feel' for effective target marketing
  • Social Networking integration through Facebook, Twitter and Pinterest

Bulldogs get social with their online shop

Western Bulldogs ShopWith almost 40,000 fans on Facebook, the Western Bulldogs identified social media as playing a growing role in their member support. Recognising the importance of keeping on the edge of technology and seeing an opportunity for merchandise sales to benefit from their growing social network, in 2011 the Western Bulldogs became one of the first clubs in Australia to launch a Facebook store powered by IMG STG.

"We are offering jumpers, caps and polos directly to our Facebook fans without them ever having to leave the social media site. Best of all, thanks to the App that IMG STG developed, we are learning about who our Facebook fans are and have access to their data via a CMS even when they’re not online."

Nick Truelson | Chief Commercial Officer

Sell products online to your fans everywhere

Technical information and system requirements

All IMG Sports Technology Group products run in the cloud meaning you can access your data from anywhere you have internet access with speedy, reliable access.

You don't need to install any software on your machine, as password protected access is granted via any web browser, such as Firefox, Chrome, Safari or Internet Explorer.

We provide full documentation to current IMG Sports Technology Group clients to help them make the most of our member registration system.

Login to our online console now to access FAQs, online documentation and help files on the membership registration tools as well as our other system components.

request demo

Ready to join the industry leaders in eCommerce?

Our team is ready to help you get a store online now!